Start with the client lifetime, not the headline
Every partner programme advertises a headline number: 'up to $1,200 CPA', '50% revenue share', '$12 per lot'. The right comparison is what one typical client is worth to you over their trading life. A big CPA is excellent for traders who deposit once and leave; revenue share and rebates win when clients stay active for months. Work the examples below with your own expected client behaviour before you choose.
CPA (cost per acquisition)
A fixed amount paid once per client who meets the broker's qualifying conditions. The conditions matter more than the amount: a typical rule is 'first deposit of at least $200 and at least 2 standard lots traded within 30 days'. Many programmes tier the CPA by the client's country, so a European or Gulf client pays several times more than one from a low-tier country, and 'up to' always refers to the top tier.
CPA suits paid-media affiliates and comparison sites that need cash flow quickly. The risk is clawback: brokers usually reverse a CPA if the client withdraws within a set window or is flagged for fraud.
Revenue share
A percentage of the net revenue the broker earns from your clients, usually the spread mark-up plus commission, sometimes less swaps and bonuses. Shares of 20% to 50% are common, often rising as your active client count grows. Because it tracks the broker's own revenue, it is the model most exposed to how the broker defines 'net revenue', so read that clause carefully.
Revenue share suits publishers with loyal audiences who refer traders that keep trading. Pay-outs start small and compound.
Per-lot rebate
A fixed amount for every standard lot your client trades, regardless of whether the broker made money on the trade. Typical ranges run from a few dollars on major forex pairs to more on indices and commodities, and the rebate is often lower on zero-spread or raw accounts where the broker's margin is thinner. This is the default IB model and the basis of cashback schemes.
Hybrid
A smaller CPA plus a reduced revenue share or rebate on the same client. Hybrids smooth cash flow while keeping an upside on active traders. Expect the CPA to be roughly a third to a half of the pure CPA offer and the ongoing share to be a few points lower.
Sub-affiliate and master IB overrides
A percentage of what partners you recruited earn, commonly 5% to 10% of their commission, or a fixed smaller per-lot amount on their clients' volume. This is paid by the broker, not deducted from your sub-partner, in most programmes. Check whether it is paid for the life of the sub-partner or for a fixed period.
Brokerage share (India)
Indian stock brokers pay Authorised Persons a share of the brokerage their clients generate, with splits from about 30% to 80% depending on who brings the clients and who services them. Discount brokers with flat per-order charges instead pay referral programmes a fixed amount per funded account, or a share of brokerage for a set number of months. Because regulated Indian brokerage is small per order, volume of clients matters far more than any single account.
Worked examples
Illustrative figures only. Live programme rates belong to each broker's sourced profile.
Example 1: CPA vs revenue share for a casual trader
- Assume a client deposits $500, trades 3 lots a month for 4 months, then stops.
- The broker earns about $8 of spread and commission per lot, so $24 a month, $96 in total.
- CPA offer: $400 paid once (client met the 2-lot qualifier).
- Revenue share at 35%: $96 x 35% = $33.60 over the four months.
CPA pays about 12x more for this client. Short-lived clients favour CPA.
Example 2: the same models for an active trader
- Assume a client trades 40 lots a month for 18 months.
- Broker revenue: 40 x $8 x 18 = $5,760.
- CPA offer: still $400 once.
- Revenue share at 35%: $5,760 x 35% = $2,016.
- Per-lot rebate at $6: 40 x 18 x $6 = $4,320.
The rebate pays more than ten times the CPA. Active, long-lived clients favour per-lot and revenue share.
Example 3: a hybrid with a clawback
- Hybrid offer: $150 CPA plus 15% revenue share.
- Client deposits $300, trades 2 lots, withdraws everything after 20 days.
- The CPA is reversed under a 30-day clawback rule; revenue share on 2 lots x $8 x 15% = $2.40 stands.
You earn $2.40. Always read the clawback window and the qualifying volume before you plan on a CPA.
Example 4: India brokerage share vs flat referral
- Full-service broker pays an AP 50% of brokerage; a client paying Rs 2,000 brokerage a month earns the AP Rs 1,000 a month.
- Discount broker pays Rs 300 per funded referral plus 10% of brokerage for 12 months; at Rs 20 a trade and 10 trades a month that is Rs 300 + Rs 20 x 12 = Rs 540 in total.
Brokerage share rewards servicing fewer, heavier clients; referral bonuses reward sheer account volume.