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Cookie Policy

How we use cookies and how you can control them.

Last updated: 11 November 2026 · Effective: 1 May 2026

Cookie Categories

An overview of the types of cookies we use and what they do.

Essential Cookies

Required for the website to function. Cannot be disabled.

Required
  • Session authentication
  • Security tokens
  • Load balancing
  • User preferences (language, region)

Analytics Cookies

Help us understand how visitors use our platform.

Optional
  • Google Analytics (GA4)
  • PostHog (product analytics)
  • Page views & session duration
  • Feature usage tracking
  • Error monitoring

Preference Cookies

Remember your settings for a better experience.

Optional
  • Dark/light mode
  • Saved broker comparisons
  • Quiz results
  • Notification settings

Marketing Cookies

Used to deliver relevant advertisements. Only set with consent.

Optional
  • Google Ads remarketing
  • Facebook Pixel
  • Campaign tracking
  • Conversion measurement

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give website owners analytical information. Cookies are not harmful to your device and do not contain personal data by themselves. They are stored locally on your browser and can be viewed, modified, or deleted at any time. In addition to traditional cookies, we also use similar technologies such as pixel tags, web beacons, and local storage objects, all of which are governed by this policy.

2. Managing Your Preferences

You have several options to control cookies: Cookie Consent Banner: On your first visit, you can accept or decline non-essential cookies via our consent banner. You can change your preferences at any time via the "Cookie Settings" link in the footer. Browser Settings: Most browsers allow you to block or delete cookies. Please consult your browser's help documentation: • Chrome: Settings > Privacy and Security > Cookies • Firefox: Preferences > Privacy & Security • Safari: Preferences > Privacy • Edge: Settings > Cookies and Site Permissions Opt-Out Tools: For analytics opt-out, visit tools.google.com/dlpage/gaoptout. For advertising opt-out, visit youronlinechoices.eu. PostHog analytics stops as soon as you decline analytics cookies in Cookie Settings. Note: Disabling essential cookies will impair platform functionality.

3. Third-Party Cookies

Some cookies on our platform are set by third-party services we use. These third parties have their own privacy policies governing how they use this information: • Google Analytics: Web analytics — policies.google.com/privacy • Google Ads: Advertising — policies.google.com/privacy • Meta (Facebook): Advertising — facebook.com/privacy/policy • Hotjar: UX analytics — hotjar.com/legal/privacy-policy • Intercom: Customer support — intercom.com/legal/privacy • PostHog: Product analytics — posthog.com/privacy We do not control how these third parties use cookies placed through their services. We encourage you to review their privacy policies. How PostHog works on our platform: PostHog itself places nothing on your device. If you accept analytics cookies, we save one random, anonymous visitor ID in your browser's local storage (named bb_ph_identity) so that repeat visits are counted as one visitor. Page views and actions such as broker comparisons or enquiries are then forwarded to PostHog from our own servers, without your name, email address or IP address. Pages inside your account are never named. If you decline analytics cookies, nothing is sent to PostHog and any saved ID is deleted. Until you make a choice, visits are counted anonymously and nothing is saved on your device.

4. Cookie Retention Periods

Cookies have different lifespans depending on their purpose: • Session cookies: Deleted when you close your browser • Persistent cookies: Remain on your device for a set period: - Authentication cookies: 30 days - Preference cookies: 12 months - Analytics cookies: 13 months (Google Analytics default) - PostHog visitor ID (local storage): Kept until you decline analytics cookies or clear your browser storage - Marketing cookies: Up to 24 months You can delete persistent cookies at any time through your browser settings.

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable law, or our practices. We will notify you of any material changes by updating the "Last updated" date at the top of this policy. We encourage you to periodically review this page for the latest information on our cookie practices. For any questions about our use of cookies, please contact us at privacy@brokerbazaar.com.

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